Human-centered design scaling up the succes of a digital startup.
Gustaf is one of Belgium’s most promising tech startups on a mission to transform music sheets all around the world. Being musicians and web developers themselves, they created an online tool to support a musician’s complete workflow. Through bootcamps and design sprints we injected human-cantered design and prototyping into the startup’s operations and helped the redesign the interface of the tool. After our collaboration Gustaf adopted a design-led practice for further improving their product experience.launch app
We ran multiple prototyping sprints with a team of 3 designers and iterated our way to the best possible solutions. We focussed mostly on improving the navigation, onboarding & registration, playlists and annotation systems.
Finding the right balance between a “paper feel” and the new Gustaf branding was one of the main objectives for our visual design team. Using a score’s visual identity we were able to find the right balance between classic and yet modern.
Our styleguide approach helped the Neoscores development team to implement complex interactions such as annotations on a pixel perfect level. We created a scalable and component based frontend architecture with a strong focus on being reusable.